Our CEO – Jenni Dunman

Jenni Dunman is the winner of

TEAM OF THE YEAR 2024 with Business Success

WOMAN FRANCHISOR OF THE YEAR 2023 with EWIF

BIGGEST GROWTH AWARD 2023 with Club Hub

THE BEST FRANCHISE AWARDS 2023 CONTINUOUS IMPROVEMENT

INSPIRATIONAL WOMAN IN FRANCHISING AWARDS 2020 with EWIF 

5 STAR FRANCHISEE SATISFACTION AWARD 2023 with WorkBuzz

Jenni regularly features on TV, stage and on front pages of business magazines and newspapers.
She has a shelf full of business awards and was in the top 100 UK female entrepreneurs list by F:entrepeneur as well as being a best selling author in the book ‘Inspirational Women Of The World’

“My life purpose is to save lives”

Prior to creating her business Jenni was a police officer in London and experienced a vast number of real first aid emergencies including treating casualties at Edgware Road tube station during its bombing in 2005.

In 2014 Jenni (a mum of 3) was sitting in a coffee shop chatting with a friend when her friend’s daughter choked, being an advanced first aider, Jenni knew just what to do. She quickly stepped in and successfully removed the blockage and the little girl recovered perfectly.

It was this moment that she realised then that first aid was not something regularly offered to new parents and that so many parents didn’t have basic first aid skills that could so easily save their child’s life.

When researching suitable first aid training classes she found that parents were restricted to longer certified classes aimed at the corporate market who often showed frightening videos and told distressing stories. Jenni felt she wanted to educate parents in a way that made them feel happy, confident and empowered rather than terrified and intimidated.

Jenni has grown her business from table top to a being multi-award winning franchise with trainers running their own successful Daisy businesses UK wide.

She is considered a paediatric first aid expert.  She has featured in numerous publications, has a huge celebrity parents portfolio and volunteers her time at many national charity events.

Jenni says “We train thousands of parents every year and when you get that call to say a parent saved their child’s life thanks to our class, that is the most unbelievably emotional feeling.  We are all so passionate about the importance of first aid and absolutely love what we do.”

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and child carers. In a two hour class, which takes place in the attendees own home or local venue, the world of emergency first aid unfolds, as parents, grandparents and care givers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too. If you are interested in taking one of our paediatric first aid courses, please contact your local Daisy First Aid trainer. We serve many areas